Swimwear manufacturing in the USA
Swimwear is an essential item for many people, especially those who live in areas with warm weather or near the coast. As such, the swimwear retail market in the USA is a significant industry that is constantly growing and evolving.
The swimwear industry is a rapidly growing market in the USA, with a sizable customer base that demands stylish and functional swimwear options. According to a report by Grand View Research, the global swimwear market size was valued at USD 20.91 billion in 2020 and is expected to grow at a CAGR of 5.7% from 2021 to 2028. In the USA, the swimwear market is expected to reach USD 11.59 billion by 2027, growing at a CAGR of 6.1% from 2020 to 2027.
The growth of the swimwear retail market in the USA can be attributed to several factors, including changing fashion trends, increased participation in water sports, and the rise of online shopping. Swimwear has evolved from just a functional garment to a fashion statement, and brands are capitalizing on this by providing customers with an array of stylish and trendy options. The rise of social media influencers and the culture of sharing photos on platforms like Instagram have also contributed to the demand for fashionable swimwear. Social media has also increased awareness for American made products that place an emphasis on sustainable and ethical swimwear manufacturing.
The increase in water sports participation has also led to the growth of the swimwear industry. Activities such as surfing, paddle boarding, and wakeboarding have gained popularity, leading to an increased demand for performance-oriented swimwear. Many brands are now offering specialized swimwear options that cater to specific water sports, such as wetsuits for surfing and paddle board swimsuits.
Furthermore, the rise of online shopping has revolutionized the swimwear industry. Customers now have access to a vast range of options from different brands, which has made the market more competitive. E-commerce platforms have made it easier for customers to shop for swimwear from the comfort of their homes, and many brands are now focusing on developing their online presence to cater to the changing shopping habits of their customers.
The swimwear market in the USA can be segmented based on type, end-use, and distribution channel. By type, the market is segmented into one-piece swimsuits, bikinis, and others, including tankinis and swim dresses. One-piece swimsuits dominated the market in 2020, accounting for 47.3% of the overall revenue. However, the popularity of bikinis is on the rise, and the segment is expected to grow at a faster rate in the coming years.
By end-use, the market is segmented into women, men, and children. The women’s segment dominated the market in 2020, accounting for 73.2% of the overall revenue. However, the men’s segment is expected to grow at a faster rate, driven by the increased participation of men in water sports.
By distribution channel, the market is segmented into online and offline channels. Online channels dominated the market in 2020, accounting for 54.2% of the overall revenue. The online segment is expected to continue to dominate the market in the coming years due to the convenience and ease of shopping offered by e-commerce platforms.
Some of the key players in the swimwear retail market in the USA include Speedo International Ltd., Quiksilver, Inc., Billabong International Limited, Nike Inc., and Adidas AG. These companies are constantly innovating and developing new products to cater to the changing demands of their customers.
In conclusion, the swimwear retail market in the USA is a rapidly growing industry driven by changing fashion trends, increased participation in water sports, and the rise of online shopping. The market is expected to continue to grow in the coming years, driven by the increasing demand for stylish and functional swimwear options. The industry is highly competitive, and brands need to focus on developing innovative products and expanding their online presence to stay ahead in the market.