FASHION BRAND DNA

How To Start A Clothing Line

It All Starts With Planning

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The ARGYLEHaus Brand DNA service is a great starting point for anyone looking to start a clothing line and enter the fashion industry.  Many people who want to start a fashion brand often don’t know where to begin.  This is true of pure start-ups with little to no experience, as well as, seasoned professionals in other industries looking to transition into an exciting world of fashion.  No matter what your level of experience with fashion, or business in general, our Brand DNA service will help you launch your fashion brand with proper planning and execution.

 

Our Brand DNA service is broken down into two categories 1. Creative and 2. Business.  On the Creative side, we work with each client to help create a brand concept that is highly differentiated and that will create consumer response.   We start by working with you to create inspiration and mood boards to help give personality to the line before we start sketching. The Brand DNA includes 6 original designs with technical design flats (required for apparel development), as well as, color pallet and fabric suggestions.  Once the Creative side of the Brand DNA services are completed, you will be immediately ready for Apparel Pre-Production.

  1. Inspiration and Mood Board
  2. An Opening Collection of 6 Original Design Sketches
  3. Technical Flats per Design Sketch
  4. Color Palette and Fabric Suggestions

 

On the Business side, we will provide an investor-grade Executive Summary that will help round out your vision and help you communicate that vision to investors, partners, employees, and others interested in your fashion line.  The Executive Summary includes a brief overview of each of the following areas:

  1. Market Research
  2. Competitor Analysis
  3. Unique Selling Proposition
  4. Management Team
  5. Production Cost Engineering
  6. Start-Up Financials

 

All work conducted for clients will become assets of the client. ARGYLEHaus does not keep or retain any ownership of any of the creative or business elements.  The Brand DNA will be presented in a professional binder as well as in a digital format.  Additional copied of the binder will be available upon request.


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OUR BRAND DNA PACKAGE INCLUDES:

Inspiration & Mood Board

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Six Original Designs

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Technical Flats per Design

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Color Palette & Fabric Guidance

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Executive Summary

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