The Athletic wear Outlook

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Houman Salem

Athletic wear manufacturing in Los Angeles

Athletic Wear Outlook in the USA: Positive Trends Driving Growth

The athletic wear market in the USA has been on an upward trend for several years now, driven by a combination of factors such as health awareness, a rise in athleisure, and increased participation in sports and fitness activities. The COVID-19 pandemic also contributed to a surge in demand for comfortable and versatile clothing as people shifted to remote work and leisure activities.

Market Size and Growth

According to a report by Grand View Research, the global athletic wear market size was valued at $155.2 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 5.9% from 2021 to 2028. In the USA, the market is particularly strong, with major brands such as Nike, Adidas, and Under Armour continuing to dominate. In the United States, the athleisure and athletic wear market is expected to to 8.3% from 2023 to 2030.

Nike is the largest athletic wear brand in the USA, with a market share of around 27%, followed by Adidas with 15% and Under Armour with 9%. These three brands alone account for over half of the market share, highlighting the highly competitive nature of the industry.

Factors Driving Growth

One of the key factors driving growth in the athletic wear market is the increasing focus on health and fitness. As people become more health-conscious, they are investing in activewear that not only looks good but also performs well during exercise. This trend is expected to continue, with more people taking up sports and fitness activities as they prioritize their health.

Another factor driving growth is the rise of athleisure, which combines athletic wear with casual wear. This trend has been growing in popularity in recent years, with people looking for comfortable and versatile clothing that can be worn for both exercise and everyday activities. This has led to a blurring of the lines between what is considered athletic wear and what is considered casual wear.

The COVID-19 pandemic has also contributed to the growth of the athletic wear market. With many people working from home and engaging in more casual activities, there has been an increased demand for comfortable and versatile clothing. Athletic wear has become the go-to choice for many people, as it provides both comfort and style.

Challenges in the Market

While the athletic wear market is growing, there are also challenges that brands face. One of the biggest challenges is the highly competitive nature of the industry. With so many brands vying for market share, it can be difficult for new and emerging brands to gain traction.

Another challenge is the increasing demand for sustainable and ethical fashion. As consumers become more conscious of their impact on the environment, they are looking for clothing that is made from sustainable materials and produced under ethical conditions. Brands that are not able to meet these demands may struggle to compete in the market.


The outlook for the athletic wear market in the USA is positive, with strong growth expected in the coming years. Factors such as health awareness, the rise of athleisure, and the impact of the COVID-19 pandemic are driving growth in the market. However, brands will need to navigate the challenges of a highly competitive industry and increasing demands for sustainability and ethical fashion.

As an athletic wear brand, it is important to stay ahead of the curve by providing high-quality, stylish, and sustainable products that meet the changing needs of consumers. With the right strategy, brands can capitalize on the positive trends in the market and continue to grow their market share.

ARGYLE Haus is a leading designer and manufacturer of athletic wear based in Los Angeles. We offer fashion design services (technical design flats), as well as apparel product development services (patterns, samples, fit tests, tech packs) to help bring your vision to life and prepare your line for mass production. Please contact us to discuss your athletic wear manufacturing needs.


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