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PRESS RELEASE

For Immediate Release

ARGYLE Haus of Apparel Launches New Business Division Aimed at First-time Fashion Entrepreneurs

Los Angeles, CA – February 21, 2022: ARGYLE Haus of Apparel, a leading and award-winning fashion design house, today announced the launch of a new business division aimed at helping newcomers to the highly competitive fashion industry.

The new division is called LA Fashion Start Ups and its mission is to provide a one-stop solution for new entrepreneurs that want to enter the world of fashion, “Many new entrepreneurs get sucked into the idea of launching a brand on their own and quickly realize that they entered a world they didn’t expect”, stated Houman Salem, founder and CEO of ARGYLE Haus.

LA Fashion Start Ups offers a range of services typically reserved for larger brands with larger budgets.  In the manner, fashion entrepreneurs will not have to seek out resources, vendors, or supplier on their own (which they may or may not have access to).  “We have curated an array of essential service and centralized them so that our clients will not be left alone searching for the things they need,” stated Salem.

When a new client comes to LA Fashion Start Ups, they will be assigned a dedicated Project Manager that will walk them through the entire process from A to Z. The Project Manager will facilitate the design process with our fashion designers so that we can capture the client’s vision and create necessary technical design flats. Next, the client will work with our sourcing agents who will help find all the right fabric and trim for the collection.  Once the designs and materials are finalized, the Project Manager will move the project into the apparel development phase to create the pre-production samples. This phase includes all the essential work for clothing development including pattern making, sample sewing, and fit testing.

When the apparel development samples are approved by the client, LA Fashion Start Ups will organize and oversee a professional photo shoot with a fashion photographer and model. The client will be hands-on through the entire process.

In addition, the client will receive a mini production run of 10 pieces per style, aimed at promotions and pre-sales.  All apparel and clothing manufacturing will be 100% Made in the USA, with production done at the ARGYLE Haus factory in the San Fernando Valley.

At the conclusion of the process, clients will be invited to display and showcase their new collection at the ARGYLE Haus showroom located in The New Mart building in the epicenter of the LA fashion district.

“This is a total game changer for fashion startups, because we do not need to run around and cobble together all the services like other companies.  We actually own the factory, we have apparel development professionals in-house, and we own the showroom at The New Mart.  This not only give us, but also the client, a tremendous competitive advantage,” concluded Salem.

These set of services offer a one-stop solution for the fashion entrepreneur, and this convenience is matched by LA Fashion Start Ups’ one-time flat fee for this entire range of service. The benefit of this pricing structure is that the client can budget more realistically. They will know up front exactly what they need to invest and not fall into a cycle of endless spending, like many do in this industry.

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